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She is not only a successful event planner, but also a creative florist with endless imagination and infinite ideas on how to set up the stage each couple dreams of. Wedding florist Penny Zachou expresses herself through her creations, while making sure that she captures in them each couple’s nature, in order to turn every wedding story into a wedding success.

1. How did your journey in floral design begin?

While working as an event planner, the beautiful flower arrangements by florists draw my attention. Their attention to detail was amazing. Hence I decided to take up a 15-month flower design course, more as a means to understand the way florists work. As time went by, though, I realized how much I enjoyed being immersed in flower design while creating flower arrangements and soon I began working for one of the most renowned floral design firms in Greece. My passion for this business was a one-way road.

2. How would you describe
your style?

Although my first concern is to create an arrangement that my client will love, I’m fond of contrasts, colours and rich-texture flowers. Being more of a maximalist, I’m more drawn to boho-chic and ethnic style than to minimal arrangements.

3. Please describe a day in a florist’s life.

A florist’s day starts at around 5 in the morning, as we need to head to the market, where flowers are imported. Next, we enter the studio, where, immersed in creation, we lose touch with the outside world. In a few words, I’d say a florist’s day is demanding, yet fun and colourful.

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4. Is there a flower you prefer and recommend more often for wedding decorations?

Every flower has its own character and that’s why I love them equally. Still, I do have a preference for peony, anemone, anthurium and protea, as they are all remarkable flowers with unique beauty and they make a difference in each flower arrangement.

5. Every flower symbolizes something. Which three flowers best characterize your personality, based on that symbolism?

I’d say that I’m more of an astilbe type, because even though it’s not the main protagonist in a flower arrangement, it turns each creation into a distinctive statement. Roses, as well, for beautiful as they may be, still they can be tricky if you don’t pay attention to the thorns. Last but not least, calla lilies, for maintaining balance.

6. Is there a project you feel particularly proud of?

I couldn’t tell. Each flower arrangement is unique and in accordance with the couple’s character. I love each and every one of them, for different reasons.

7. What inspires you to come up with each floral arrangement?

My inspiration comes from the couples I work with, their energy and the feelings that rise during our collaboration. Moreover, I get inspired by specific details in everyday life, that often go unnoticed by others but that add their own touch to the end result.

8. Would you say that the love of flowers is enough for someone wanting to be a floral designer?

Love is everything. It all starts from there and it all leads there. If you add passion, creativity and imagination, the road to success is paved. Therefore, if one wants to take up floral design and they possess these traits, they shouldn’t think any longer. Their success is certain.

9. Apart from being a florist, you are also an event planner. What if you had to choose between the two?

That’s a tough one, even though I’ve given it a lot of thought. At the beginning of the high season, when I’m overwhelmed by fatigue, I think that I better make a choice. But it’s impossible. I love them both so much, that it feels impossible to decide. Each one has its own specific nature and, at the end of the day, the pleasure I take in each of them has a different taste.

10. Do you think that the current historical era has affected the floral industry in any way?

COVID-19 affected almost every sector and floral industry is no exception. Prices skyrocketed up to 40% for many flower species, but all florists try to do our best for our clients.

11. Is there a message for this year you would like to communicate?

Surrender to what your soul tells you. Make your choice based on what you feel is best for you, not according to trends and fads. Express your feelings without any fear, through the various flowers’ textures and colours. Let’s not suppress our feelings and wishes any longer. May we find reasons in every day to celebrate and surprise ourselves.

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Their shared passion for wedding photography united them both professionally and personally.

Tonia Andromaneskou and Theodore Zoumis, aka TONIA & THEODORE PHOTOGRAPHY, are the professional photographers that every couple would love to have by their side on their wedding day, in order for these special moments not only to remain vivid as memories, but also to be captured perfectly in an artistically created photo album that will allow the couple to relive them for many years ahead.

Tonia and Theodore have all the necessary knowledge to discern feelings and details alike, to capture them through their lens and make unique each wedding story.

1. How did you decide to take up wedding photography?

Having both started as amateur photographers, we have always been seeking inspiration through various subjects. Over the years and after our encounter with wedding photography, we realized that it is the only subject that never ceases to trigger our creativity. That’s why we love it the most.

2. What is it that you seek while capturing an event?

Our wish is to capture all the genuine feelings, the details that often go unnoticed, so that each wedding story’s uniqueness is celebrated. Besides, the wedding is a unique moment in each couple’s life; there’s no better way to relive these special moments than through the pictures that have captured everything -the feelings, the gestures, the incidences- that unfolded on that day.

3. After countless shots taken in total, what would you advise a couple planning their wedding, in order for them to look great in photos?

Truth is, after so many wedding shooting through the years, we could give countless advice and tips. If we had to choose one, that would be it: At that moment, on that special day, don’t think of anything else than each other. The two of you have shared so much already and there is so much more to come. Let your feelings unfold freely and you may be certain that they will be captured by the lens.

4. If you had to decide among wedding, baptism, party or corporate event photography, what would you choose and why?


Wedding photography, definitely. Each event has its own character, for sure, but we are passionate for weddings. It’s the best day in a couple’s life and we are delighted to have an active role in it. We experience it along with the couple.

5. What are your feelings when a couple assigns you the photo shooting of their wedding?

We’re always deeply honored and happy for their trust on that special day.

6. Through your lens you get to see details that usually go unnoticed. Was there a particular detail that moved you while capturing it?

We are always moved by the sentimental, admiring glances of the couple’s parents while looking at the bride or groom shortly before the wedding.

7. What fosters your creativity during the current adverse times?

It’s not something tangible or concrete. It’s rather our inner need and force to capture in pictures everything that we appreciate and love.


 

8. What is it like for a couple to share their time with each other both at home and at work, as in your case?

To tell you the truth, sometimes it’s difficult, especially if you take under consideration that half the year’s weekends we both need to abstain from all other commitments. But during a wedding, a single glance is enough to communicate our thoughts – that is enough for us to feel that we complete each other.

9. What would you advise a couple planning to get married in 2022?

First, we would definitely suggest that they need to book on time the various professionals involved, as availability for 2022 is already limited. Also, to bear in mind that quite possibly, they will exceed their budget. Nevertheless, the service they will enjoy in return, will be worth it! And don’t forget that the most memorable part of the day is the wedding party and they should therefore include that in their budget as well.

10. Any future plans you would like to share with us?

We’ve got many plans both personal and professional. Yet, our main goal is to continue offering our couples value-added, high-quality services and pictures. Afterall, every couple is worth it!

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